Archive for the 'Printing' Category

Generating Value Added Sales Online

Posted on June 14, 2010

With internet commerce becoming more competitive by the day, the importance of staying at the top of the search engine pile becomes crucial to a sound business strategy. Consequently, smart businessmen are realizing they need a good media consultant to create and maintain websites that can generate value added sales by linking current market trends directly to their product. Having an online marketing consultant can brings sales in from multiple targets by creating the kind of buzz that generates reviews, comments and affiliations.

Website Design

Generating added value content into your website is the first step in having a successful internet presence, and professional tricks of the trade are needed to make sure your copy, keywords and graphics all link together to form a cohesive unit. Visitors to your site should find well-crafted home pages that load quickly and provide direct links to further information. The order forms and shopping carts need to be simple, efficient and safe so customers don’t get frustrated and change their mind. A well maintained forum or on-line chat feature is an invaluable method to keep customers’ interest and overcome any objections.

Search Engine Optimization (SEO)

Key words are the tool that media consultants use to drive sales to their customers’s websites, and like any tool, it takes a practised hand to get good results. To efficiently optimize a website, the key word combinations should be adjusted regularly to incorporate popular phrases and buzz words that rank high in search engine queries. Since 90 percent of internet commerce is generated from the first page of search engines like Google, maintaining a high SEO ranking is crucial.

Social Networking

Facebook and LinkedIn have inadvertently created a whole new promotional tool to drive quality traffic straight to commercial websites. Of course, this tool also requires a skilled hand to create the kind of strong web links that interconnect into a solid network. With proper programming, these sites can be regularly updated with minimum fuss so it is easy to add fresh, relevant content to multiple sites with a single posting.

Blogs and Microblogs

Creating and maintaining regular blogs on services like WordPress and Blogger provides yet another portal for media consultants to use to funnel interested customers to their client’s website. Informative blogs that address common customer questions may not seem profitable on the surface, but on a deeper level they develop product branding that can influence a customer’s final decision. Short, informative Twitter microblogs can be stylized to grab attention and generate the kind of word-of-mouth buzz that is still the best advertising technique in the world.

The professional team at Create-A-Card can provide your company with the kind of service and attention that can turn your website into a valuable asset. Just give us a call or drop us an email and we’ll be glad to show you some of the other tricks we have up our sleeve for keeping your internet business generating increasingly profitable returns.


Posted on June 11, 2010

In honor of the World Cup…hope no one makes this mistake–either in your printed marketing materials or while protecting your goal.


The Art of the Apology…

Posted on June 4, 2010

Let’s face it, we all make mistakes.  Even pretty big ones can be recovered from…take a lesson from this week’s most talked about mistake…Jim Joyce’s wrong call that was heard around the globe.  If you make mistakes with your customers, the best approach is always to ‘fess up to it and apologize.  A personalized promotional gift with an “I’m sorry” card will soften the hearts of even the most angry.

Get Your Website to Generate Leads

Posted on May 24, 2010

In the world of internet commerce, content is king. By using key word formulas strategies, professional marketers (like Create-A-Card, Inc.) can cultivate casual readers into fresh leads for your ground transportation business. Effective promotions can be designed to collect specific core information from visitors to your websites and affiliates by incorporating well written forms and surveys that determine interest levels and can target which factors influence customers to use your service.

To design effective lead generating programs, you need to study current trends and determine what ‘hot buttons’ topics are related to the ground transportation industry. Promotional campaigns are then developed to show how these topics are being addressed by your limousine service. Related key words are skillfully incorporated into all the material so it will link to similar topics on internet search engines and come to the attention of consumers who have interest in such issues.

By incorporating these topics into press releases, blog articles and social network pages, potential customers are driven to your website. Once you have the readers attention, the next step is to encourage them to sign up. Common techniques include promoting subscriptions to newsletters, RSS feeds, Twitter alerts and blogs by providing fresh, relevant copy on a regular basis. These connections can be used to develop your corporate image and show potential customers that you share their concern about issues related to ground transportation services.

Another strategy is to design exciting promotions that offer contests for free services, coupon books or deep discounts that will encourage potential customers to fill out forms to collect targeted data, including contact information. These strategies can provide a wealth of statistical information that can be analyzed and used to cultivate new customers. Databases made from the contact information can be incorporated into email promotions and direct mail campaigns.

The same strategy can be applied to surveys and feedback forms that can be integrated into your website, blogs and social network site design. Side bar questionnaires can collect valuable information even if they do not record specific contact information. By inviting readers to leave their opinions of hot topic issues, a media consultant can analyze the data and calculate formulas to track the effectiveness of various strategies. To maximize the effectiveness of lead generation campaigns, media consultants can incorporate the results from polls in print, radio and television copy to generate interest and direct consumers to your website or establishment for further information.

A successful promotional campaign will help you develop a reputation as a ground transportation company that is actively involved with issues such as the environmental impact of ground transportation and the concerns surrounding the importation of oil and gas. Consequently, as your limo company establishes an activist image, new opportunities open up to interact with your existing and potential customers. This extends your capacity to gather information on the decision making process that guides consumer choices.

A good media campaign will skillfully blend a high-profile event that relates directly to identified hot button topics. For example, a contest offering free group transportation in a green fleet to a popular venue like a sporting event or concert can emphasize lowering the group’s carbon footprint, which can generate fresh interest in your limo services. Handled correctly, you can generate free media coverage that will expose your company name to an even wider audience. When you provide the right tools to collect valuable consumer information, your ability to turn leads into sales increases.

Give us a call and let us show you how we can help you get more sales!

Friday Funny: If Your Sales Are Like This…Call Us…We Can Help!

Posted on May 21, 2010

Are your sales down?  Maybe you can relate to the frustration on both sides of this week’s video.  If so, we can help you attract new customers AND retain current ones.  Give us a call today and we can help you avoid this type of frustration.

Friday Funny…

Posted on May 7, 2010

This is a hilarious video about always having that extra skill or service that your competition doesn’t have…sometimes it’s the difference in your survival as a business!  Making sure your marketing materials are standouts from your competitor is one way to survive and thrive while your competition doesn’t…call us today and we’ll show you how!