Archive for the 'Brochures' Category

Why Printed Materials Are Still Key Marketing Techniques in a Digital World

Posted on August 27, 2010
At Create-A-Card, we have noticed how often we have to convince our clients that their advertising budget must have a healthy slice delegated for printed materials. Apparently, the success of the Internet has given the impression that it should be able to handle the bulk of the promotional business. We remind them that the print industry has survived the onslaught of radio and television successfully, and is now meeting the challenge of the Internet as a direct competitor for its customers.

A recent study conducted by the California Polytechnic State University entitled “The Reality About the Promise of Printing in the Digital World” discovered that the printing industry is making radical changes to demonstrate how effectively they can compete with digital marketing and concluded that “the results make it clear that print will survive as a medium of choice in advertising, marketing, and communication….” They quoted a 2004 audit by the Magazine Publishers of America who found that “on average subscribers pass along their printed issue to an additional 3.6 industry decision-makers. So even the elite of the IT world recognized and benefit from print. What’s more, specific magazine content can be spotlighted and passed along on a one-to-one basis. A Magazine Publishers of America survey found that 24 percent of readers typically pass an article along to someone else while 23 percent save the article for future reference, and 13 percent visit a related Web site.”

Print media is keeping pace with modern trends by offering on-demand, customer-oriented services, especially in promotions where digital media is inappropriate. By integrating modern computer technology and Internet accessibility, print shops have developed the ability to make the best of both worlds. Clients can now design their own promotional material, add the graphics, include Internet links and even specify paper and ink preferences, usually without ever entering the print shop.

Direct mailing campaigns are an excellent example of a print strategy that still is effective and has verifiable results. These “old-school” techniques continue to bring in the clients because there is still a certain appeal to a piece of mail that was sent to your address with your name on it and has a special offer just for you. All the flashy Internet advertisements you can devise will not replace this kind of personal attention.

Business cards are another aspect of marketing they should always be trusted to a printer. You should avoid the temptation to “make your own” business cards on your personal printer like the plague because it will make you look like an amateur. Once again, print shops have risen to the occasion and offer complete online services that take you step by step through the process so you get just the card you want.

Also keep in mind some of your clients may still not be Internet savvy and won’t appreciate the fancy social networking sites, flash players and PDF links that you have spent so much money on, in fact they might find them downright irritating. They would much prefer to sit down with a hard copy of your report or proposal than squint at a computer screen with no ability to make notations in the margins.

All in all, the print industry is here to stay and maintains its vital role in a well-rounded marketing campaign. Smart business managers realize that they must reach beyond the impersonal digital market to keep that one-on-one connection with their customers that got them in business in the first place. The key is to balance your promotional budget to take full advantage of all the avenues available to connect with customers.


Posted on June 11, 2010

In honor of the World Cup…hope no one makes this mistake–either in your printed marketing materials or while protecting your goal.


Get Your Website to Generate Leads

Posted on May 24, 2010

In the world of internet commerce, content is king. By using key word formulas strategies, professional marketers (like Create-A-Card, Inc.) can cultivate casual readers into fresh leads for your ground transportation business. Effective promotions can be designed to collect specific core information from visitors to your websites and affiliates by incorporating well written forms and surveys that determine interest levels and can target which factors influence customers to use your service.

To design effective lead generating programs, you need to study current trends and determine what ‘hot buttons’ topics are related to the ground transportation industry. Promotional campaigns are then developed to show how these topics are being addressed by your limousine service. Related key words are skillfully incorporated into all the material so it will link to similar topics on internet search engines and come to the attention of consumers who have interest in such issues.

By incorporating these topics into press releases, blog articles and social network pages, potential customers are driven to your website. Once you have the readers attention, the next step is to encourage them to sign up. Common techniques include promoting subscriptions to newsletters, RSS feeds, Twitter alerts and blogs by providing fresh, relevant copy on a regular basis. These connections can be used to develop your corporate image and show potential customers that you share their concern about issues related to ground transportation services.

Another strategy is to design exciting promotions that offer contests for free services, coupon books or deep discounts that will encourage potential customers to fill out forms to collect targeted data, including contact information. These strategies can provide a wealth of statistical information that can be analyzed and used to cultivate new customers. Databases made from the contact information can be incorporated into email promotions and direct mail campaigns.

The same strategy can be applied to surveys and feedback forms that can be integrated into your website, blogs and social network site design. Side bar questionnaires can collect valuable information even if they do not record specific contact information. By inviting readers to leave their opinions of hot topic issues, a media consultant can analyze the data and calculate formulas to track the effectiveness of various strategies. To maximize the effectiveness of lead generation campaigns, media consultants can incorporate the results from polls in print, radio and television copy to generate interest and direct consumers to your website or establishment for further information.

A successful promotional campaign will help you develop a reputation as a ground transportation company that is actively involved with issues such as the environmental impact of ground transportation and the concerns surrounding the importation of oil and gas. Consequently, as your limo company establishes an activist image, new opportunities open up to interact with your existing and potential customers. This extends your capacity to gather information on the decision making process that guides consumer choices.

A good media campaign will skillfully blend a high-profile event that relates directly to identified hot button topics. For example, a contest offering free group transportation in a green fleet to a popular venue like a sporting event or concert can emphasize lowering the group’s carbon footprint, which can generate fresh interest in your limo services. Handled correctly, you can generate free media coverage that will expose your company name to an even wider audience. When you provide the right tools to collect valuable consumer information, your ability to turn leads into sales increases.

Give us a call and let us show you how we can help you get more sales!

Friday Funny…

Posted on May 14, 2010

This week’s video is all about having a bad day at the office.  We here at Create-A-Card, Inc. strive to help your marketing experience NOT like this one…call us to see how we can ease your marketing efforts into profits!