In the world of internet commerce, content is king. By using key word formulas strategies, professional marketers (like Create-A-Card, Inc.) can cultivate casual readers into fresh leads for your ground transportation business. Effective promotions can be designed to collect specific core information from visitors to your websites and affiliates by incorporating well written forms and surveys that determine interest levels and can target which factors influence customers to use your service.
To design effective lead generating programs, you need to study current trends and determine what ‘hot buttons’ topics are related to the ground transportation industry. Promotional campaigns are then developed to show how these topics are being addressed by your limousine service. Related key words are skillfully incorporated into all the material so it will link to similar topics on internet search engines and come to the attention of consumers who have interest in such issues.
By incorporating these topics into press releases, blog articles and social network pages, potential customers are driven to your website. Once you have the readers attention, the next step is to encourage them to sign up. Common techniques include promoting subscriptions to newsletters, RSS feeds, Twitter alerts and blogs by providing fresh, relevant copy on a regular basis. These connections can be used to develop your corporate image and show potential customers that you share their concern about issues related to ground transportation services.
Another strategy is to design exciting promotions that offer contests for free services, coupon books or deep discounts that will encourage potential customers to fill out forms to collect targeted data, including contact information. These strategies can provide a wealth of statistical information that can be analyzed and used to cultivate new customers. Databases made from the contact information can be incorporated into email promotions and direct mail campaigns.
The same strategy can be applied to surveys and feedback forms that can be integrated into your website, blogs and social network site design. Side bar questionnaires can collect valuable information even if they do not record specific contact information. By inviting readers to leave their opinions of hot topic issues, a media consultant can analyze the data and calculate formulas to track the effectiveness of various strategies. To maximize the effectiveness of lead generation campaigns, media consultants can incorporate the results from polls in print, radio and television copy to generate interest and direct consumers to your website or establishment for further information.
A successful promotional campaign will help you develop a reputation as a ground transportation company that is actively involved with issues such as the environmental impact of ground transportation and the concerns surrounding the importation of oil and gas. Consequently, as your limo company establishes an activist image, new opportunities open up to interact with your existing and potential customers. This extends your capacity to gather information on the decision making process that guides consumer choices.
A good media campaign will skillfully blend a high-profile event that relates directly to identified hot button topics. For example, a contest offering free group transportation in a green fleet to a popular venue like a sporting event or concert can emphasize lowering the group’s carbon footprint, which can generate fresh interest in your limo services. Handled correctly, you can generate free media coverage that will expose your company name to an even wider audience. When you provide the right tools to collect valuable consumer information, your ability to turn leads into sales increases.
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Are your sales down? Maybe you can relate to the frustration on both sides of this week’s video. If so, we can help you attract new customers AND retain current ones. Give us a call today and we can help you avoid this type of frustration.
This week’s video is all about having a bad day at the office. We here at Create-A-Card, Inc. strive to help your marketing experience NOT like this one…call us to see how we can ease your marketing efforts into profits!
To stay competitive in today’s ground transportation business, it is crucial to have professional help designing a marketing strategy that seamlessly incorporates your traditional media outlets and your printed material with your web presence. By coordinating and focusing all your advertising, marketing kits and press releases into a cohesive unit, you can make the most of both your online and offline campaigns instead of expecting them to function independently.
Remember, your basic goal is to keep your existing client base from being lured away by other limo companies while attracting the interest of potential customers. So you need to devise a campaign that succinctly explains why your limousine service is superior. By keeping your initial message direct and simple, it is easier to tie together all aspects of your media campaigns. The ultimate aim is to get interested clients to your website where they can access a wealth of details and services to get their questions answered quickly so they will place orders with your limousine service first.
To accomplish this, all of your offline print media — from business cards to brochures to full color glossy ads — should be designed to have a consistent look, feel and message so your audience can establish brand identification at a glance. These days it is not necessary to burden your print advertising with too much detailed information. Instead, concentrate on eye-catching images and quick, easy to remember messages that attract attention and prompt action. Each piece of printed material should, of course, prominently display your website address. Whenever possible, use special promotions to direct readers to your website for more details.
This same strategy should be carried over to any television and radio advertisements, especially the consistent branding and internet references. Of course you will want to develop audio and video presentations that will tie neatly into your pubic image. When you post these videos on your website, You Tube channel and company blog, you can significantly maximize the exposure of your productions.
The key point of this strategy is to peak your customer’s interest enough so they will visit your website for more information. It is much easier to track the success of your advertising campaigns on your website and to get feedback on what works — as well as what doesn’t — using online marketing resources.
Advertising on the internet does not mean just having a dynamite website, either, although that is extremely important. You need to establish many other tendrils throughout the world wide web that link back to your webpage. Social media networks such as Facebook and Twitter are invaluable for connections. But blogs, articles, press releases and comments on related stories can also be used to spread your message. Of course, it is crucial to set up proper key words and develop concise Search Engine Optimization (SEO) strategies to keep your business ranked high on services like Google.
It is not realistic to expect your regular staff to coordinate and implement such ongoing and complicated tasks. Missed steps in the process can put your business at risk of losing customers to multimedia savvy competitors. Consulting with professional advertising consultants who have cutting edge skills and a good knowledge of your business can help you determine strategies to set your limo company apart from all the others. We at Create-A-Card, Inc. can help you with all your social media marketing needs also–just call or email us today to get started.
This is a hilarious video about always having that extra skill or service that your competition doesn’t have…sometimes it’s the difference in your survival as a business! Making sure your marketing materials are standouts from your competitor is one way to survive and thrive while your competition doesn’t…call us today and we’ll show you how!
Most international ground transportation companies are realizing that creating a green fleet is not only good for the environment, it is good for their bottom line. Consequently, the marketplace is becoming even more competitive, so devising a comprehensive green marketing strategy is crucial to maintaining and growing your business. To entice customers to chose your green fleet over your competition, you need to engage in a series of pro-green marketing campaigns to give customers a reason to chose you first.
Investing in alternative fuel vehicles is just the first step in creating a green company, the concept of conservation and environmental consciousness needs to have deep roots that your customers can see in action. Creative green marketing requires a bottom up approach towards recycling, waste reduction and alternative energy implementation. Encourage your staff to devise in-house schemes to conserve whenever possible. Also direct them to find vendors and investors who share your commitment to conscience business practices.
To show your green commitment to your customers, create sustainability reports utilizing the Global Reporting Initiative (GRI) international reporting procedures. Once your company becomes part of this thriving green business referral network, you can attract customers who might never see your traditional advertising. By generating reports full of good solid facts and figures on your energy conservation methods, your existing and potential clients can take this information into the boardroom where executive decisions are made. More often than not, corporate decisions are based on how they can meet their mandates to reduce their carbon footprint and improve their public image.
Successful internet marketing programs encourage open communication about your green fleet initiative and provide clients with the opportunities to give you feedback and express opinions about your operations, all of which can be used to great advantage in helping devise effective future marketing strategies. A good green marketing campaign can also explain the concept of ‘creative pricing,’ a strategy that optimizes the hidden rewards of energy conservation, such as enhancing your client company’s reputation as an ecologically minded entity. There are green cost accounting formulas that can translate the subtle benefits of incorporating green fleet ground transportation companies into their business plans.
Other factors that can be included in successful green market campaigns are the social implications that are a result of good ecological management practices. Projections showing clients how your company’s green practices improve the overall community can prove invaluable information that our clients can take to their boardrooms where executive decisions are made, and more often than not, they are very interested in partnering with companies that cast them in a ‘green’ light. Retail giant Wal-Mart proved that customers responded very favorably to their switch to green fleets that also increased their profits by reducing waste.
Smart green fleet owners will realize truly effective marketing campaigns need to be rooted in company- wide policies that can attract and keep customers. By utilizing ‘deep green’ procedures in your company, you will not only make yourself attractive to clients, you will make them more attractive to their customers, basically creating a win-win-win situation for the environment, you client base and your company’s profits.