Archive for May, 2011

Stop Hiring Employees and Start Hiring Owners

Posted on May 13, 2011

By Guest Blogger, Randi Busse
Workforce Development Group, Inc.

Imagine if all of the people that are representing your company were thinking and acting like owners of your business.  Do you think they might do their job differently?  Do you think they would take more pride in their work and make sure the job was done right the first time?  Is it possible they would come into work every day with a smile on their face excited about helping customers and solving their problems?  What impact do you think that would have on the experience that your customers have when they deal with your company?  Do you think they would feel valued and appreciated?  Would they be more loyal to your company?  Could that have a positive impact on your bottom line?

Many employees are just working for a paycheck.  They have tasks and functions that they have to do every day and many of them go through the motions detached from the people around them, whether they are customers or co-workers.  They act like robots, doing the same thing over and over again with no enthusiasm or passion.  What impact are these people having on your customers?  Do you think your customers are excited to speak with people that don’t care about them?  Do you think they are rushing to tell their friends about your company?  Or have they already left and gone to your competition?

Think about when YOU are the customer.  Who would YOU rather have taking care of you?  An employee or an owner?  Who do you think would provide you with a better experience?  Who would make sure you were happy?  Who would apologize to you if a problem occurred?  Who would genuinely thank you for your business?

Take a look around your company today.  Observe and listen.  Figure out if you have owners working for your company or whether they are “just” employees.  Your customers have already done that.  And perhaps they’ve decided not to do business with your company anymore because they don’t feel important and special. 

The next time you need to fill a position at your company, don’t get so caught up with how many years experience a candidate has.  Focus more on their attitude.  Do they have an “ownership” mentality?  If they do, that’s the person you want to consider hiring.  Employees are a dime a dozen.  Owners are the real prize.  Don’t hire employees, hire owners.  Your customers will be glad you did!