Archive for July, 2011

Why you should be wary if you offer free Wi-Fi

Posted on July 22, 2011

By Guest Author, Patricia Charla

If you offer free Wi-Fi and your customers use it to illegally download or share copyrighted content, you could be punished as Internet service providers step up enforcement, NFIB warned. “Some people don’t want to pirate music from home, because they’re afraid of getting caught, so they’ll use the Wi-Fi connection of a neighbor or the coffee shop down the street,” said NFIB’s Tony Gagliardi, who gives tips on keeping your Wi-Fi protected.

Please play with the words so it isn’t a verbatim pick-up.  A lot of limo companies are putting wifi in their sedans, limos and buses.  Some of them are even providing Ipads in their cars.

Read the full article here.

Have You Seen These?

Posted on July 15, 2011

These curious little black and white squares have literally been popping up everywhere. You’ve probably seen them in ads, catalogues, brochures and more. What are they and what do they do?

U.S. Postal Service is offering a 3% discount on standard mailings that include a QR (quick response) code in July & August 2011

 
Quick Response (QR) codes

are specific matrix barcodes that are digitally encoded with information that both barcode readers and smart phones can read. The QR code can contain a link to a specific web page (URLs), text or other types of data. A more sophisticated QR code can be used to embed other useful data like videos, music or promotional campaigns. A QR code is capable of 360 degree (omni-directional), high-speed reading.

Most smart phones (as of 2011) allow you to download a free “QR reader” that enables any phone to become a QR code scanner. Beginning in 2011, some phones already have this app as part of its standard software.

Having a QR code in your promotional materials grabs attention, leading users to high-quality, high-value content instantaneously. Skillfully using this tool in conjunction with social media marketing, video marketing or a high-quality (mobile) web site can help companies stand out in a marketplace that craves variety. Many businesses use QR codes innovatively to reach consumers via posters, billboards, ads, etc. to provide information regarding consumer campaigns, promotions and other company information.

QR codes can be a great branding tool. Mobile phone users can be directed to web sites where users can download ads, ringtones, logos, videos and flash presentations. Using QR codes on packaging is another innovative way to advertise products or offer information.

For businesses looking to differentiate themselves from their competition, QR codes should be on their radar. By integrating QR codes and a mobile friendly web site into their campaigns, businesses can leverage the needs and attention of the smart phone user more effectively. 

Let Create-A-Card, Inc, your marketing specialist for the transportation industry, help you capitalize on this unique marketing opportunity and begin leveraging the potential of Quick Response codes in your business today!

Happy Independence Day Weekend!

Posted on July 1, 2011

From all of us at Create-A-Card, Inc., we wish you and your family a very happy Independence Day!

We also would like to take a moment to thank our wonderful service men and women who are protecting our rights as American citizens, and remember those who died in that service.