Get Your Website to Generate Leads

Posted on May 24, 2010

In the world of internet commerce, content is king. By using key word formulas strategies, professional marketers (like Create-A-Card, Inc.) can cultivate casual readers into fresh leads for your ground transportation business. Effective promotions can be designed to collect specific core information from visitors to your websites and affiliates by incorporating well written forms and surveys that determine interest levels and can target which factors influence customers to use your service.

To design effective lead generating programs, you need to study current trends and determine what ‘hot buttons’ topics are related to the ground transportation industry. Promotional campaigns are then developed to show how these topics are being addressed by your limousine service. Related key words are skillfully incorporated into all the material so it will link to similar topics on internet search engines and come to the attention of consumers who have interest in such issues.

By incorporating these topics into press releases, blog articles and social network pages, potential customers are driven to your website. Once you have the readers attention, the next step is to encourage them to sign up. Common techniques include promoting subscriptions to newsletters, RSS feeds, Twitter alerts and blogs by providing fresh, relevant copy on a regular basis. These connections can be used to develop your corporate image and show potential customers that you share their concern about issues related to ground transportation services.

Another strategy is to design exciting promotions that offer contests for free services, coupon books or deep discounts that will encourage potential customers to fill out forms to collect targeted data, including contact information. These strategies can provide a wealth of statistical information that can be analyzed and used to cultivate new customers. Databases made from the contact information can be incorporated into email promotions and direct mail campaigns.

The same strategy can be applied to surveys and feedback forms that can be integrated into your website, blogs and social network site design. Side bar questionnaires can collect valuable information even if they do not record specific contact information. By inviting readers to leave their opinions of hot topic issues, a media consultant can analyze the data and calculate formulas to track the effectiveness of various strategies. To maximize the effectiveness of lead generation campaigns, media consultants can incorporate the results from polls in print, radio and television copy to generate interest and direct consumers to your website or establishment for further information.

A successful promotional campaign will help you develop a reputation as a ground transportation company that is actively involved with issues such as the environmental impact of ground transportation and the concerns surrounding the importation of oil and gas. Consequently, as your limo company establishes an activist image, new opportunities open up to interact with your existing and potential customers. This extends your capacity to gather information on the decision making process that guides consumer choices.

A good media campaign will skillfully blend a high-profile event that relates directly to identified hot button topics. For example, a contest offering free group transportation in a green fleet to a popular venue like a sporting event or concert can emphasize lowering the group’s carbon footprint, which can generate fresh interest in your limo services. Handled correctly, you can generate free media coverage that will expose your company name to an even wider audience. When you provide the right tools to collect valuable consumer information, your ability to turn leads into sales increases.

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