Generating Value Added Sales Online

Posted on June 14, 2010

With internet commerce becoming more competitive by the day, the importance of staying at the top of the search engine pile becomes crucial to a sound business strategy. Consequently, smart businessmen are realizing they need a good media consultant to create and maintain websites that can generate value added sales by linking current market trends directly to their product. Having an online marketing consultant can brings sales in from multiple targets by creating the kind of buzz that generates reviews, comments and affiliations.

Website Design

Generating added value content into your website is the first step in having a successful internet presence, and professional tricks of the trade are needed to make sure your copy, keywords and graphics all link together to form a cohesive unit. Visitors to your site should find well-crafted home pages that load quickly and provide direct links to further information. The order forms and shopping carts need to be simple, efficient and safe so customers don’t get frustrated and change their mind. A well maintained forum or on-line chat feature is an invaluable method to keep customers’ interest and overcome any objections.

Search Engine Optimization (SEO)

Key words are the tool that media consultants use to drive sales to their customers’s websites, and like any tool, it takes a practised hand to get good results. To efficiently optimize a website, the key word combinations should be adjusted regularly to incorporate popular phrases and buzz words that rank high in search engine queries. Since 90 percent of internet commerce is generated from the first page of search engines like Google, maintaining a high SEO ranking is crucial.

Social Networking

Facebook and LinkedIn have inadvertently created a whole new promotional tool to drive quality traffic straight to commercial websites. Of course, this tool also requires a skilled hand to create the kind of strong web links that interconnect into a solid network. With proper programming, these sites can be regularly updated with minimum fuss so it is easy to add fresh, relevant content to multiple sites with a single posting.

Blogs and Microblogs

Creating and maintaining regular blogs on services like WordPress and Blogger provides yet another portal for media consultants to use to funnel interested customers to their client’s website. Informative blogs that address common customer questions may not seem profitable on the surface, but on a deeper level they develop product branding that can influence a customer’s final decision. Short, informative Twitter microblogs can be stylized to grab attention and generate the kind of word-of-mouth buzz that is still the best advertising technique in the world.

The professional team at Create-A-Card can provide your company with the kind of service and attention that can turn your website into a valuable asset. Just give us a call or drop us an email and we’ll be glad to show you some of the other tricks we have up our sleeve for keeping your internet business generating increasingly profitable returns.

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