4 Ways to Create a Niche for Green Marketing Your Limousine Company

Posted on September 28, 2010

These days, a great way to draw in new customers is by appealing to their environmental awareness. As a part of an effectively executed marketing plan, the promotion of your company’s eco-friendly advantages can help it stand apart from the competition in a dramatic and lucrative way. If you operate a limousine or transportation company, you’ve already got plenty of green benefits built in to the way that you do business. Why not play them up? A few top tips for doing so are outlined below.

  1. Define Your Audience – Your niche marketing plan will be dead in the water if you don’t know who to aim it at. Many people rely on the services of transportation and limousine companies; many others are on the fence, but would use them quite often if the environmental benefits of doing so were made clear. Therefore, your target audience is mostly going to consist of people who either already use the services that your company offers – but who will become loyal customers if you promote your organization’s green benefits. Those who rarely use your services, but would do so more often if they knew the environmental benefits of doing so, would be another part of your target audience.
  2. Choose Your Focus – You’ve already decided to focus your niche marketing plan on the green characteristics of your company, and of transportation companies in general. Now, you should zero in on a couple of ideas that you’d like to get across during your campaign. You could point out that passenger vehicles cause a lot more pollution than large buses do, on a per-passenger basis, or you could choose a number of different points to emphasize. The point is, you want to select a main point – and stick with it.
  3. Present Your Points in a Clear Way – Whether your marketing campaign is going to be small or large, the main points that you’ve chosen to highlight should remain consistent throughout it. The last thing that you want to do is confuse your prospective customers.
  4. Practice What You Preach – Finally, make sure that you can easily back up any claims that you make. Exaggerating or stretching the truth about the eco-benefits of using your company can backfire in a seriously damaging way. Besides, there’s no reason to do this: The limousine and transportation industry really does have many green characteristics that you can stress in your marketing campaign.

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