Marrying Offline and Online Marketing for Maximum Results

Posted on October 5, 2010
To stay competitive in today’s ground transportation business, it is crucial to have professional help designing a marketing strategy that seamlessly incorporates your traditional media outlets and your printed material with your web presence. By coordinating and focusing all your advertising, marketing kits and press releases into a cohesive unit, you can make the most of both your online and offline campaigns instead of expecting them to function independently.
Here are some tips on integrating your offline and online marketing efforts:

Remember, your basic goal is to keep your existing client base from being lured away by other limo companies while attracting the interest of potential customers. So you need to devise a campaign that succinctly explains why your limousine service is superior.

Keep your initial message direct and simple (it is easier to tie together all aspects of your media campaigns.) The ultimate aim is to get interested clients to your website where they can access a wealth of details and services to get their questions answered quickly so they will place orders with your limousine service first.

All of your offline print media — from business cards to brochures to full color glossy ads — should be designed to have a consistent look, feel and message so your audience can establish brand identification at a glance.

Don’t burden your print advertising with too much detailed information. Instead, concentrate on eye-catching images and quick, easy to remember messages that attract attention and prompt action.
Make sure that each piece of printed material  prominently displays your website address. Whenever possible, use special promotions to direct readers to your website for more details.

What you need to concentrate on achieving is to peak your customer’s interest enough so they will visit your website for more information. It is much easier to track the success of your advertising campaigns on your website and to get feedback on what works — as well as what doesn’t — using online marketing resources.

Social media networks such as Facebook and Twitter are invaluable for connections–make sure your website makes it easy for customers to connect with you on all the social networking sites.¬† Remember the easier it is to find you, the more inclined they are to spend their money with you.

Integrate a blog into your website and write (or have written) blogs articles. which will increase your visitor traffic to your website. 
Articles, press releases and comments on related stories can also be used to spread your message. Make sure to set up proper key words and develop concise Search Engine Optimization (SEO) strategies to keep your business ranked high on services like Google.

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